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SaaStr 082: What Really Is SaaS Marketing? What Are The Big Factors Startup Founders Should Consider Before Spending Big On Marketing @ What Are The '…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 082: What Really Is SaaS Marketing? What Are The Big Factors Startup Founders Should Consider Before Spending Big On Marketing @ What Are The '…
FromThe Official SaaStr Podcast: SaaS | Founders | Investors
ratings:
Length:
22 minutes
Released:
Dec 12, 2016
Format:
Podcast episode
Description
David Rodnitzky is founder and CEO of 3Q Digital, a leading digital agency that was acquired by Harte Hanks in 2015. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. In Today’s Episode You Will Learn: How did David enter the world of B2B SaaS marketing? What was the entry point for him? What really is SaaS marketing? Is it more consumer or B2B like? How does this alter and develop with the growth of the company? Before spending heavily on marketing, what gating factors should SaaS founders think heavily about before the big spend? Should this marketing plan be undertaken by an external firm or an internal team? What market channels should a SaaS company consider as ‘must haves’ in today’s world, as compared to ‘nice to have’s’? How does David differentiate between the two? We are always told if you cannot measure it, do not do it? How can SaaS companies measure the success and effect of their marketing campaigns? What are the key metrics that define success? 60 Second SaaStr Biggest mistake current SaaS companies are currently enacting with their marketing? Favourite marketing resources and tools? What does David know now that he wishes he had known at the beginning? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr David Rodnitzsky
Released:
Dec 12, 2016
Format:
Podcast episode
Titles in the series (100)
Saastr 003: Scaling From A 50 to a 500 Person Company with Mark Geene, CEO @ Cloud Elements: Joining us today, I am thrilled to welcome, Mark Geene, CEO @ Cloud Elements the cloud API integration service that uses uniform APIs to connect your application with entire categories of services. Prior to joining Cloud Elements, Mark has... by The Official SaaStr Podcast: SaaS | Founders | Investors