We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:07 - Insights on Kasim's Expertise in Digital Marketing00:02:21 - Unveiling the Power of Lead Ads on Meta00:04:12 - Introducing LeadCenter: Meta's Hidden Gem00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses00:07:35 - Practical Guide: Navigating LeadCenter00:10:57 - Strategies to Effectively Find Leads on Social Media00:12:52 - Deep Dive into LeadCenter's Manual Process00:15:58 - Engaging with Leads: Best Practices00:17:24 - Collaborative Use of LeadCenter Across Teams00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement00:21:14 - Mastering Personalized Customer Interactions00:22:56 - Tackling Deliverability Challenges in E-commerce00:25:45 - Enhancing Follow-up Communications with Custom Questions00:29:24 - Role of Social Media Team in Streamlining Lead Assignment00:32:43 - Exploring the Potential of the Traffic and Conversion SummitLINKS AND RESOURCES:About instant formsHow to create a lead ad from your Facebook PageAbout instant form typesManage your leads in leads centerMeta Business SuiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!