Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.Chapters:00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities00:11:57 - Identifying Sellable Assets Across Diverse Businesses00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership00:17:55 - The Significance of Transferable Contracts in Business Transactions00:20:04 - Communicating Your Business Vision and Targeting Niche Markets00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business00:26:25 - Predictable Revenue and Adapting Business Offerings00:31:47 - Becoming an Advisor for Sustainable Business Success00:35:00 - Profitability and Growth Metrics in the Agency Business00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to SuccessLINKS AND RESOURCES:LinkedInJason Swenk's WebsiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call