If you take a look around, you'll see that there are many tips and tricks for using LinkedIn out there. It seems like everyone is an expert on the platform...

But the thing is, a lot of the advice you'll find is either outdated or just flat-out wrong. Or it's maybe even good but it's basic and you're looking for an edge.

So how do you make sure you're using LinkedIn the right way in order to succeed in 2022?

Well, I'm here to tell you that there's only a handful of people you should really be taking advice from when it comes to LinkedIn and who really understand how the platform works and how to use it to your advantage.

And one of those people is Richard van der Blom.

Richard van der Blom is a social media expert with more than a decade of experience in the 
field, and he's here to dish out all the things you need to know about making the most out of Linkedin. He inspired and trained over 200.000 professionals, and worked for over 750 international companies, in over 20 countries. 

Richard is a keynote speaker on Social Selling, Digital Transformation, and LinkedIn. Member of an independent European LinkedIn Think Tank. Author of Annual LinkedIn Algorithm Research and over 100 blogs.

He's enjoying a good "paella Bogavante", listening to Pearl Jam, and (only) on the weekends a Gin-Tonic. Use to be a fairly good football player, now trying to keep up with the veterans. Family and friends are what really matters in life, he says. 

So buckle up and settle in for some serious LinkedIn tips from the expert himself.

Here's an overview of what we talked about:
0:00 - Intro
1:50 - Richard's background in marketing
3:27 - Most wanted types of training
6:29 - State of the LinkedIn
10:25 - What tools come in handy for LinkedIn?
12:21 - Video messages in DM's
14:46 - New changes in the LinkedIn algorithm?
19:01 - LinkedIn strategies that work
24:18 - Should you use creator mode on LinkedIn?
27:20 - How to know if your LinkedIn strategy is working?
30:12 - Which traffic to your website usually converts more?
35:56 - Why do LinkedIn posts reach drop down to zero after some time
41:21 - Where will LinkedIn go from here?
44:05 - What are some persistent things that are on LinkedIn?
46:46 - How important is the newsletter for creator mode?
49:09 - Keep content strictly professional or mix it with personal?
56:12 - Where to find more about Richard
56:59 - A message for the Funky Marketing audience
58:00 - Outro

Connect with Richard:
https://www.linkedin.com/in/richardvanderblom/


Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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