Judi Fox has mastered the ability to grow and monetize brands on LinkedIn. She's the founder of The LinkedIn Accelerator, a brand and video marketing strategist, and a public speaker. Judi joins Michael to share how car sales professionals and car dealers can leverage LinkedIn to grow their brand and business opportunities!LinkedIn is rewarding active participants in its platform right now with exponential reach and visibility. Superstars like Gary Vaynerchuk, who by his own admission, "Day Trade's Attention," has made a strong push on the platform; an indication that you should too. Noteworthy topics from this episode:1:32 - Are there any parallels between growing your brand on LinkedIn and your chemical engineering background?6:10 - We all have unique skills we can really excel in.10:20 - When you do X - Y happens or it triggers something.14:15 - How do you approach networking on LinkedIn without desperation?20:30 - CRMs are very under-utilized.21:28 - What are the biggest lessons you have learned about LinkedIn and do they still hold true today?25:14 - Build a network before you need it.Enjoying the show? Leave a rating and review on your favorite podcast app!Connect with Judi Fox:Website: https://www.judifox.com LinkedIn: http://www.linkedin.com/in/judiwfox  Instagram: https://www.instagram.com/judifoxrocks Facebook: https://www.facebook.com/judiwfox  Twitter: https://twitter.com/Judi_Fox Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo