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S02E01 - Inside Marketing Design at Sendible (with David Preston)

S02E01 - Inside Marketing Design at Sendible (with David Preston)

FromInside Marketing Design


S02E01 - Inside Marketing Design at Sendible (with David Preston)

FromInside Marketing Design

ratings:
Length:
48 minutes
Released:
Sep 28, 2021
Format:
Podcast episode

Description

Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKS Follow David on Twitter: https://twitter.com/thewzrdharry Check out David's site: https://thewzrdharry.com Find out more about Sendible: https://www.sendible.com Get more episodes at https://insidemarketingdesign.coTIMESTAMPS 0:00 - What to expect for season 2 1:30 - About Sendible & today's guest 3:10 - David's role & responsibilities as Brand Marketing Manager 5:40 - What David works on day-to-day 9:00 - The Sendible marketing website 13:00 - Marketing at Sendible 15:00 - Sendible brand & messaging 18:50 - The web design & testing process 26:10 - Tools & software 27:25 - Why David does his own photography 29:15 - Measuring success & data 31:10 - Project management 32:45 - Designing social media images 35:55 - Design system & staying aligned with product 37:50 - Challenges David is facing at the moment 39:40 - Planning work in 2 week sprints 42:35 - The impact of marketing design at Sendible ABOUT THE SHOWInside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. ABOUT THE HOSTInside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. 
Released:
Sep 28, 2021
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.