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S02E09 Inside Marketing Design at HelloSign

S02E09 Inside Marketing Design at HelloSign

FromInside Marketing Design


S02E09 Inside Marketing Design at HelloSign

FromInside Marketing Design

ratings:
Length:
51 minutes
Released:
Nov 23, 2021
Format:
Podcast episode

Description

Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Berenice on TwitterAnd on InstagramBerenice's siteCheck out Hello SignListen to/watch the Dropbox episode!TIMESTAMPS 0:00 - Introducing HelloSign1:55 - The early days of design at HelloSign5:50 - Design at helloSign after the acquisition7:55 - How Berenice and HelloSign fit in to the Brand Studio team13:20 - Creative review meetings & design collaboration17:30 - The HelloSign brand20:10 - Project planning & kickoff25:20 - The landing page design process29:00 - Using Webflow for the marketing site31:00 - Collaboration with Marketing34:25 - How Berenice's role has changed over the years37:15- Metrics & responsibilities41:20 - Advice for a designer getting acquired44:45 - Moving the HelloSign site to Webflow50:00 -  Do me a favor?
Released:
Nov 23, 2021
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.