When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Stewart on TwitterCheck out Loom TIMESTAMPS 0:00 - About Loom 1:50 - Team structure at Loom 7:30 - The benefits of in-house brand design 10:10 - Areas of focus for the brand design team 12:25 - Infusing brand in the product 18:40 - Tools at Loom 20:30 - Metrics of success and testing 26:15 - Building the marketing site 27:40 - The Loom brand 30:10 - The rebrand project 37:15 - How the team collaborates on a project 44:20 - Current challenges 46:40 - "It's only software"