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S01E07 - Inside Marketing Design at Doist (with Anaïs Mares 
& Stephen Barkan)

S01E07 - Inside Marketing Design at Doist (with Anaïs Mares 
& Stephen Barkan)

FromInside Marketing Design


S01E07 - Inside Marketing Design at Doist (with Anaïs Mares 
& Stephen Barkan)

FromInside Marketing Design

ratings:
Length:
42 minutes
Released:
Aug 12, 2020
Format:
Podcast episode

Description

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.Try Twist at twistapp.com and Todoist at todoist.comFollow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesignFollow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.comWatch the video at insidemarketingdesign.co/at/doistTIMESTAMPS0:00 - Introduction2:15 - Design team structure at Doist5:20 - Introducing the “Do system” for projects7:00 - In-house vs agency12:00 - Marketing design responsibilities16:10 - How the Do system works18:10 - Design tools & process21:30 - Feedback & trust25:00 - Measuring the success of a project27:50 - Performance reviews29:20 - Challenges32:20 - Being the designer “on call”35:20 - Getting hands on in the code37:00 - Favorite parts of the job40:20 - Wrap up
Released:
Aug 12, 2020
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.