42 min listen
S01E07 - Inside Marketing Design at Doist (with Anaïs Mares & Stephen Barkan)
S01E07 - Inside Marketing Design at Doist (with Anaïs Mares & Stephen Barkan)
ratings:
Length:
42 minutes
Released:
Aug 12, 2020
Format:
Podcast episode
Description
Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.Try Twist at twistapp.com and Todoist at todoist.comFollow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesignFollow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.comWatch the video at insidemarketingdesign.co/at/doistTIMESTAMPS0:00 - Introduction2:15 - Design team structure at Doist5:20 - Introducing the “Do system” for projects7:00 - In-house vs agency12:00 - Marketing design responsibilities16:10 - How the Do system works18:10 - Design tools & process21:30 - Feedback & trust25:00 - Measuring the success of a project27:50 - Performance reviews29:20 - Challenges32:20 - Being the designer “on call”35:20 - Getting hands on in the code37:00 - Favorite parts of the job40:20 - Wrap up
Released:
Aug 12, 2020
Format:
Podcast episode
Titles in the series (42)
S01E09 - Inside Marketing Design at Basecamp (with Adam Stoddard): Basecamp does things a little differently to most companies. Hear about their alternative approach to marketing design from Lead Marketing Designer Adam Stoddard. by Inside Marketing Design