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S02E11 Inside Marketing Design at Figma

S02E11 Inside Marketing Design at Figma

FromInside Marketing Design


S02E11 Inside Marketing Design at Figma

FromInside Marketing Design

ratings:
Length:
49 minutes
Released:
Dec 9, 2021
Format:
Podcast episode

Description

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)LINKSRemilla's Figma Community profile Remilla on TwitterDamien on InstagramCheck out FigmaTIMESTAMPS0:00 - Introduction to Figma1:25 - Brand Studio team structure3:45 - Collaboration with product design on feature launches6:00 - Where a new project starts10:20 - The design process for marketing Figma's new commenting feature13:50 - Brand enablement and review16:30 - The Figma brand pillars18:45 - Figma's approach to sub-brand design22:45 - Role responsibilities for Damien and Remilla27:00 - Project management29:50 - Making time to work on the brand itself31:40 - Web design & development at Figma34:05 - Metrics of success and iterating40:00 - Marketing design system and style guides44:15 - Using Figma at Figma!46:10 - What Remilla and Damien are most proud of48:35 - Wrap up
Released:
Dec 9, 2021
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.