38 min listen
S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)
S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)
ratings:
Length:
42 minutes
Released:
Jul 8, 2020
Format:
Podcast episode
Description
In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnieIf you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflowWatch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)TIMESTAMPS0:00 - Introduction & Webflow overview1:45 - Webflow team structure5:15 - Webflow’s approach to marketing9:05 - Project management14:50 - Design tools & process19:45 - Content & writing copy23:55 - Measuring the success of a project27:15 - Running A/B tests29:45 - Performance reviews & areas of growth34:20 - Challenges for the brand studio team37:20 - Having full ownership of the work40:00 - Wrap up
Released:
Jul 8, 2020
Format:
Podcast episode
Titles in the series (42)
S01E01 – Inside Marketing Design at ConvertKit: How I get my work done as the sole marketing designer at email marketing software company ConvertKit by Inside Marketing Design