In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKSFollow Liz on InstagramCheck out Dropbox TIMESTAMPS0:00 - A little about Dropbox1:55 - The 'end-to-end' approach to brand at Dropbox4:00 - Brand studio team structure10:15 - Getting buy-in for a team structure change14:15 - The work involved in See, Buy, Use17:45 - Collaboration with Marketing on the homepage23:50 - A product strategy approach to a website25:25 - The design and development process for the homepage30:20 - Experimentation and optimisation32:25 - Making a visual identity system flexible35:00 - Working with agencies37:20 - Metrics of success44:00 - Project management at Dropbox47:00 - What's next for Brand Studio52:00 - Takeaways