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S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

FromInside Marketing Design


S03E08 - Funding Circle (with Lead Marketing Designer, Monika Pawlik)

FromInside Marketing Design

ratings:
Length:
41 minutes
Released:
Nov 9, 2022
Format:
Podcast episode

Description

In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. Key Takeaways
02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment 
Links 
FundingCircle.com
Monika on LinkedIn
Marketing Design Dispatch
Inside Marketing Design at Monday.com
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com
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Released:
Nov 9, 2022
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.