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S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

FromInside Marketing Design


S03E02 - monday.com (with Noga Grinberg and Danielle Hassan)

FromInside Marketing Design

ratings:
Length:
56 minutes
Released:
Sep 28, 2022
Format:
Podcast episode

Description

In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.Key Takeaways
02:37 - Noga’s and Danielle’s roles at monday
05:53 - What it means to “own a channel”
08:48 - How feedback works at monday
11:25 - How Noga and Danielle  ensure brand consistency
14:02 - How design decisions are made at monday
18:37 - How data fits into the day-to-day 
20:44 - Measuring the success of brand awareness campaigns
26:36 - Embracing a “data-driven” approach
28:00 - Behind the scenes of creating a Super Bowl ad
33:56 - Working with external agencies
35:31 - What Noga and Danielle learned from making a Super Bowl ad
39:19 - When (and how) to revamp a home page
42:55 - A/B testing at monday
47:06 - How a home page revamp affects the rest of the website
49:57 - The main challenges Noga and Danielle are currently facing
51:36 - What’s next for Noga and Danielle as creative marketing designers
53:20 - Noga and Danielle’s proudest moments at monday
Links 
monday.com
Noga Grinberg on LinkedIn
Danielle Hassan on LinkedIn
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com
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Released:
Sep 28, 2022
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.