You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumixTIMESTAMPS0:00 - Introduction1:30 - Team structure6:40 - Marketing team focus8:50 - Social media efforts10:00 - Design tools & workflow10:45 - Working with head office in Japan14:30 - Role responsibilities17:50 - Projects at Lumix21:15 - Brand refinements23:20 - Determining the success of a project26:05 - Challenges & areas for growth28:50 - Favorite parts of the job30:00 - Wrap up