33 min listen
What it really means to "level up" a brand - S04E03 with Dan Edwards
What it really means to "level up" a brand - S04E03 with Dan Edwards
ratings:
Length:
56 minutes
Released:
Jul 5, 2023
Format:
Podcast episode
Description
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.Key Takeaways
01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work
Links
Snyk
Dan on LinkedIn
Dan on Twitter
Figma
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com
Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
YouTube
01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work
Links
Snyk
Dan on LinkedIn
Dan on Twitter
Figma
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com
Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
YouTube
Released:
Jul 5, 2023
Format:
Podcast episode
Titles in the series (42)
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