38 min listen
S01E03 - Inside Marketing Design at Contentful (with Grace Tai)
S01E03 - Inside Marketing Design at Contentful (with Grace Tai)
ratings:
Length:
32 minutes
Released:
Jul 15, 2020
Format:
Podcast episode
Description
Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.comWatch the video at insidemarketingdesign.co/at/contentful0:00 - Intro1:10 - Brand design team structure5:00 - What the brand design team works on6:20 - Being promoted to management11:20 - Working on a project at Contentful15:45 - Dividing the design work17:40 - Project management20:50 - Measuring success22:05 - Web design at Contentful25:00 - Goals & challenges27:50 - The impact of brand design in the company31:00 - Wrap up
Released:
Jul 15, 2020
Format:
Podcast episode
Titles in the series (42)
S01E01 – Inside Marketing Design at ConvertKit: How I get my work done as the sole marketing designer at email marketing software company ConvertKit by Inside Marketing Design