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S03E10 - Chargebee (with Design Manager, Shakthi Hari)

S03E10 - Chargebee (with Design Manager, Shakthi Hari)

FromInside Marketing Design


S03E10 - Chargebee (with Design Manager, Shakthi Hari)

FromInside Marketing Design

ratings:
Length:
59 minutes
Released:
Nov 23, 2022
Format:
Podcast episode

Description

In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.Key Takeaways
02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment
Links 
Chargebee
Shakthi on LinkedIn
The Design Convo Podcast
Shakthi's YouTube channel
Shakthi's website
Audience Influence Model by Brian Cugelman
Eat That Frog! By Brian Tracy
Measure What Matters by John Doerr
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com
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Released:
Nov 23, 2022
Format:
Podcast episode

Titles in the series (42)

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.