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Harnessing Systems and Processes: A Blueprint for Agency Success with Ngahuia Galligan

Harnessing Systems and Processes: A Blueprint for Agency Success with Ngahuia Galligan

FromThe DigitalMarketer Podcast


Harnessing Systems and Processes: A Blueprint for Agency Success with Ngahuia Galligan

FromThe DigitalMarketer Podcast

ratings:
Length:
36 minutes
Released:
Nov 14, 2023
Format:
Podcast episode

Description

Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business?Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of establishing processes is a much-needed part of any modern agency. With AI software like Scribe to create your step-by-step guides, and project management software like ClickUp and Asana, creating SOPs is part of our daily business routine. But are we thinking macro enough? What is our process for creating processes?That's why Ngahuia Galligan, the Founder of Harness, is here to help us! She's enjoying great success helping agencies looking to scale and set up better processes in their business. And then test, evaluate, and refine until there are no assumptions of knowledge – and no bottlenecks. Sounds awesome, right?Learn about how we can use AI to free up time for human innovation as we create client onboarding processes and sales prompts that, with the right guidance, can still have the voice and stamp of the owner on it, in an episode of DigitalMarketer that reveals an important step in our ambitions to scale. Please join us.Visit Harnesshq.com to learn more about Ngahuia’s work and how to optimize your business systems. Key Takeaways:01:33 Why focus on scaling agencies? 03:16 How do you convince people of the importance of systems and processes?04:20 Using AI to fill in some of the steps in the process06:49 Helping people understand that they still have creative input07:49 Using AI to free up time for human innovation08:45 What do processes mean for agencies?10:00 Learning how to keep a record of what you do so you can build an SOP around it12:49 Learning to let go (and become less insular)15:25 Considering the customer's perspective when it comes to establishing your processes18:25 Just because we can automate doesn't mean we should 22:18 An example of a client onboarding process23:46 Process Plan! The software for process mapping your processes!26:10 Why is it so hard to get people to write things down?!?Resources:Process Plan - https://harnesshq.com/digitalmarketerConnect with Ngahuia Galligan:Website - https://harnesshq.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable
Released:
Nov 14, 2023
Format:
Podcast episode

Titles in the series (100)

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.