Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.LINKSFollow Lucy on TwitterCheck out HydrogenAnd check out ShopifyTIMESTAMPS0:00 - Introduction1:40 - The MUX team structure4:40 - Use of the UX title at Shopify6:45 - From centralized to decentralized13:20 - Collaboration with the product team on Hydrogen16:35 - Partnering with product marketing19:10 - Designing the Hydrogen brand & landing page23:45 - Collaborating in a remote setting25:30 - Project timeframe27:35 - The main Shopify brand30:45 - The Hydrogen brand35:05 - Regular responsibilities for the core MUX team38:00 - Testing & metrics of success44:30 - Project management & prioritising time48:05 - What Lucy is most proud of49:45 - Closing thoughts