40 min listen
Avoid These 10 Mistakes In-House Content Teams Make
Avoid These 10 Mistakes In-House Content Teams Make
ratings:
Length:
44 minutes
Released:
May 31, 2023
Format:
Podcast episode
Description
In this week's episode, we're back and talking about the mistakes that most often plague SaaS content teams in their mission to scale a content marketing program successfully.
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
1:20 - Starting a content program quickly without setting goals
4:00 - Moving too slowly when it comes to executing
6:45 - Hiring the wrong content marketer for your company's needs
10:05 - Creating content with one distribution channel in mind
14:45 - Creating content about topics based on your intuition rather than customer insights
18:30 - Forgetting about service and product-focused content
22:45 - Outsourcing solely to save time and money
27:50 - Judging content based on the performance of individual pieces of content
33:50 - Misunderstanding ROI and leading indicators of content
36:50 - Forgetting about and lacking empathy for the buyer's journey
This episode includes everything from moving too fast without goals to hiring the wrong first content marketer. There is something for everyone to learn and reflect on this episode.
Key moments in the conversation:
1:20 - Starting a content program quickly without setting goals
4:00 - Moving too slowly when it comes to executing
6:45 - Hiring the wrong content marketer for your company's needs
10:05 - Creating content with one distribution channel in mind
14:45 - Creating content about topics based on your intuition rather than customer insights
18:30 - Forgetting about service and product-focused content
22:45 - Outsourcing solely to save time and money
27:50 - Judging content based on the performance of individual pieces of content
33:50 - Misunderstanding ROI and leading indicators of content
36:50 - Forgetting about and lacking empathy for the buyer's journey
Released:
May 31, 2023
Format:
Podcast episode
Titles in the series (25)
Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly: In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company. From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer. Key moments in the conversation: 1:30 - Creating alignment on the path moving forward 8:00 - Thinking about plans after the first 90 days 15:37 - When to build in-house and when to outsource 23:00 - Ensuring success with change management 33:15 - How Bitly measures marketing success by Content That Grows