27 min listen
6 Essential Tips to Seamlessly Outsource Your SaaS Content
6 Essential Tips to Seamlessly Outsource Your SaaS Content
ratings:
Length:
38 minutes
Released:
Jun 27, 2023
Format:
Podcast episode
Description
In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team.
From alignment on roadmaps to having a process repository, there is something for all levels of content marketers in this episode.Key moments in the conversation:
3:00 - Trust + reputation + rapport
7:30 - Documentation and prepping agencies or freelancers
14:00 - Up-front alignment on strategy and roadmaps
18:45 - Close the gap between writers, editors, and approvers
23:00 - Create process visibility together
27:45 - Emphasize and respect the reality of outsourcing content
From alignment on roadmaps to having a process repository, there is something for all levels of content marketers in this episode.Key moments in the conversation:
3:00 - Trust + reputation + rapport
7:30 - Documentation and prepping agencies or freelancers
14:00 - Up-front alignment on strategy and roadmaps
18:45 - Close the gap between writers, editors, and approvers
23:00 - Create process visibility together
27:45 - Emphasize and respect the reality of outsourcing content
Released:
Jun 27, 2023
Format:
Podcast episode
Titles in the series (25)
Amplifying Non-Optimized Content with SEO: In this episode, Nate and Derek chat about leveraging your investment in SEO to help promote and drive traffic into your content assets that might not be optimizable but are essential to your company and your prospects. This includes content like newsletter issues, white papers, podcast episodes, and webinars. Key moments in the conversation: 1:15 - Why SEO content often gets siloed from other content efforts 6:30 - SEO content in relationship to other content types/distribution channels 14:20 - How Sprout Social amplified different content types based on clustering and search intent 17:00 - Results of integrating content types in front of organic audiences 20:30 - Content types that work well as embeds and CTA-bait by Content That Grows