XR is a potentially transformative technology, but it needs to be leveraged in a way that drives value. That isn't straightforward — given effective XR initiatives often require significant experimentation and exploration, simply aligning XR with strict organizational goals and aims will often make it harder to achieve success. How can technologists and product leaders get the balance right? In this episode of the Technology Podcast, Vaibhav Tikekar and Shea Clark-Tieche join hosts Rebecca Parsons and Ken Mugrage to discuss how to use XR effectively, talking through their experience working with clients in recent years and providing their perspectives on how experimentation and innovation can be brought in alignment with organizational goals and objectives.