33 min listen
Going Beyond the Blog in Content Marketing feat. Josh Palmer
Going Beyond the Blog in Content Marketing feat. Josh Palmer
ratings:
Length:
35 minutes
Released:
Feb 27, 2024
Format:
Podcast episode
Description
In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing.
Takeaways
Shifting from paid to organic traffic can lead to more sustainable and efficient growth
Building on an SEO foundation is crucial for content marketing success
Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
Understanding the customer and product is key to developing targeted and impactful content
Marketers should strive to have a business mindset and understand the broader context of their organization.
Chapters
00:36 Overview of OnBoard and Growth
04:11 Benefits of Organic Growth
08:03 Expanding Beyond SEO
10:50 Progression of Content Marketing
13:34 Content as Fuel
15:38 Internal Marketing and Content Promotion
26:12 Adapting Plans and Building Momentum
34:26 Importance of Business Context for Marketers
Takeaways
Shifting from paid to organic traffic can lead to more sustainable and efficient growth
Building on an SEO foundation is crucial for content marketing success
Internal marketing is essential for ensuring that content assets are utilized effectively within the organization
Understanding the customer and product is key to developing targeted and impactful content
Marketers should strive to have a business mindset and understand the broader context of their organization.
Chapters
00:36 Overview of OnBoard and Growth
04:11 Benefits of Organic Growth
08:03 Expanding Beyond SEO
10:50 Progression of Content Marketing
13:34 Content as Fuel
15:38 Internal Marketing and Content Promotion
26:12 Adapting Plans and Building Momentum
34:26 Importance of Business Context for Marketers
Released:
Feb 27, 2024
Format:
Podcast episode
Titles in the series (25)
11K to 1M Visitors With a Lean D2C Content & SEO Team Feat. Alina Benny: In this week's episode, Alina Benny talks about the rapid organic growth at Aura using a lean content team and a focus on the growing list of cybersecurity and online theft concerns that searchers have.From what their content team looks like to aligning content with the rest of the marketing efforts at Aura, you'll want to check this out.Key moments in the conversation:1:00 - What the content team looks like at Aura 5:50 - Observed differences between B2B and D2C content efforts15:59 - How content fits in the marketing strategy at different companies 19:24 - How to keep SEO and content aligned with all the marketing initiatives25:00 - How Aura defines success for SEO and Content efforts by Content That Grows