40 min listen
Nailing Your Distribution-First Content Strategy Feat. Justin Simon
Nailing Your Distribution-First Content Strategy Feat. Justin Simon
ratings:
Length:
38 minutes
Released:
Jul 25, 2023
Format:
Podcast episode
Description
In this week's episode, Nate Turner is joined by Justin Simon of JustinSimon.co to discuss content repurposing and distribution at SaaS companies.From the first time Justin started to see the value hidden inside existing content to the mistakes he sees some teams make in executing distribution, this episode is packed with helpful advice for you and your team.Key moments in the conversation:
1:25 - The trigger moment for an emphasis on content repurposing and distribution
8:00 - Biggest mistakes people make with content repurposing
13:00 - Is it cheating to repurpose your content?
18:35 - The biggest value proposition for companies to repurpose content
25:40 - Distribution opportunities for SaaS companies beyond social media
1:25 - The trigger moment for an emphasis on content repurposing and distribution
8:00 - Biggest mistakes people make with content repurposing
13:00 - Is it cheating to repurpose your content?
18:35 - The biggest value proposition for companies to repurpose content
25:40 - Distribution opportunities for SaaS companies beyond social media
Released:
Jul 25, 2023
Format:
Podcast episode
Titles in the series (25)
Inside a New CMO’s Team-Building and Strategy Playbook Feat. Tara Robertson of Bitly: In this episode of the Content That Grows podcast, Tara Robertson, CMO of Bitly, generously shared how she approaches the team-building process as a CMO entering an established company. From aligning the leadership and marketing teams to how she approaches outsourcing vs. expanding in-house talent, there are plenty of takeaways for any level of marketer. Key moments in the conversation: 1:30 - Creating alignment on the path moving forward 8:00 - Thinking about plans after the first 90 days 15:37 - When to build in-house and when to outsource 23:00 - Ensuring success with change management 33:15 - How Bitly measures marketing success by Content That Grows