As Jeff is still away, Ian Truscott has an extended conversation with long-time industry chum, analyst, author, speaker and DAM expert Theresa Regli, Chief Strategist at Vox Veritas Digital.
Theresa helps companies plan and optimize their digital asset & media management strategy and implement DAM and MarTech programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008 while authoring extensive in-depth research on 50+ DAM systems and the benchmark book about DAM technology.
Theresa and Ian discuss DAM (Digital Asset Management), advice for vendors engaging and influencing analysts, how B2B technology marketing looks from her perspective, why DAM is important for companies, and where they should start with their strategic north star.
Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail, shares his advice on content in your campaigns and reveals he is returning to Twitter.
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Theresa Regli on LinkedIn and on her website


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Vox Veritas Digital

Theresa's book - Digital and Marketing Asset Management


The Content Advisory

Robert’s The Content Advisory Blog



The Old Marketing podcast with Joe Pulizzi and Robert Rose

Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube



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