Tristan Pelligrino joins me in a conversation about the power of podcasts and how you or your business can launch a podcast with a helping hand. We also discuss how important it is for tech companies to be able to articulate their value to the world. Tristan is the Co-Founder of Motion, an agency that helps tech companies get noticed, engage their prospects, and become thought leaders in their industry. He is also the host of Tech Qualified - A Podcast for B2B Tech Marketers. With Motion, Tristan can combine his firsthand experience in technology with his marketing expertise to help tech companies develop unique content, position themselves as the choice in their industry, and ultimately show the world their value. Tristan shares how he helps tech companies use genuine conversations to generate business demand and talks about the power of conversation to fuel content marketing. Tristan also shares how they are helping tech companies get noticed, engage their prospects, and become thought leaders in their industry. Where did it all begin? Tristan's early career began with consulting, working for large firms such as Oracle and IBM. During his early years, Tristan learned how much of a challenge it was to articulate technology's value. From there, he created a done-for-you podcasting service that is built for technology companies. Starting a podcast can be challenging when thinking about storytelling, cover art, interview techniques, hosting, recording platforms, and equipment. Both Tristan and I share our experiences in hosting and managing podcasts and how not to make the mistakes that so many new podcasters make.