Hello, and welcome to You Should Hear This, a podcast for the everyday association professional. I’m Nick Estrada, your host.Technology may feel like it is ever-evolving, and that’s because it is. Technology has changed drastically within the past twenty, ten, and even the last five years. With new technology at our doorstep, associations need to know if it is worth their time to learn and invest in it. The International Business Machines defines artificial intelligence, or as you commonly hear it, “AI,” as a field that combines computer science and robust datasets to enable problem-solving. With new forms of AI coming into the news and our associations, we need to understand the basics, how we can use it, and what we can use it for. Our guest today will be able to provide us with guidance on these questions and much more.Rusty Williams is the Co-founder of AnswerStage -- a Boston-based provider of automated video collection and production services. AnswerStage helps associations and event organizers feature members, speakers, exhibitors, and other authentic personalities in video marketing. Rusty has helped start and grow several companies, including Delphi Internet, Prospero Technologies, and KnowledgeVision. The common thread in all of these ventures is building and leveraging the value of online communities.