A strategic plan is a process in which an organization's leaders define their vision for the future and identify their goals and objectives. Most, if not all, associations have a strategic plan, but is it time to reinvent the plan? With so many different factors to consider, where do you start, and is that the correct path for your association? Our guest today will help us with these questions and lend some guidance on how to come up with a new strategic plan.Mary Ann Passi, CAE, is the Chief Executive Officer of the Corporate Housing Providers Association (CHPA).  As CEO, she leads strategic oversight and direction of the Association. During her time with CHPA, the Association has grown in all areas, including membership, revenue, awareness, industry collaborations, advocacy, and reach. With more than twenty-five years of experience in managing non-profit organizations, she leads a staff team that partners with passionate industry professionals to ensure that CHPA thrives as a voice for the industry. Mary Ann is a Certified Association Executive (CAE) and belongs to the American Society of Association Executives and the Association Forum.