As associations, we are all about forming authentic relationships, which allow us to expand our network and reach different audiences. Building those relationships with our members isn’t often any different than the connections and relationship that exists between associations and sponsors. Associations rely on sponsor dollars to assist with everyday operations, member events, and so much more. In turn, sponsors rely on associations to help promote their business and cultivate mutually beneficial relationships. As time has gone on, technology has changed, and associations and sponsor relationships have evolved.Sponsors and associations may be looking for different opportunities. How do we ensure that the relationship stays strong? What can we do to understand their needs more and form new connections with sponsors to deliver stronger ROI? Our guest today will be able to walk us down the right path and share his expertise on sponsor relations.  Chris Beaman (bee-men), CAE, is the Corporate Partnerships Officer for the Sigma Foundation for Nursing, responsible for cultivating and generating corporate philanthropic support for Sigma Nursing (formerly Sigma Theta Tau Honor Society of Nursing) events and programs. He has more than 10 year’s experience and progressive leadership in association management in a variety of functions.