Trends are defined as a general direction in which something is developing or changing. In today’s climate, associations need to be sure they are staying current with trends so they don’t fall behind. While there are so many different trends, we may begin to wonder which one is the right one for your association. How do you approach your leadership and share what trends will bring in a return on investment? What trends might hinder your future success? How can we be prepared for these? Our guest today, will help us explore these topics while outlining some trends to be thinking on. Lowell Aplebaum, FASAE, CAE, CPF is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning. Lowell has worked inside associations on membership and value, volunteer leadership establishment and growth, professional development and learning, and several other key areas of association management.