In episode 49 of Mission: Impact, Carol and her guest, Lewis Flax discuss: How to construct sponsorships to better serve your organization The misconceptions many people have about sponsorships How to create a mutually beneficial organization-sponsor relationship   Guest Bio:Lewis Flax specializes in assisting nonprofits and associations generate additional revenue.  His hands-on approach has helped numerous organizations implement strategies and tactics to increase sponsorship, partnership, and other funding streams. His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results.    Lewis understands the challenges nonprofits face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).  He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling) and an AFP (Association of Fundraising Professionals) Master Trainer. Important Links and Resources: https://www.flaxassociates.com/  https://www.linkedin.com/in/lewisflax