In episode 17 of Mission: Impact, some of the topics that Carol and her guest, Wendy Wolff discussed include: How leading a non-profit differs from leading a for-profit business Awareness vs. action Why people are scared of evaluation Assumptions made when working with communities Changing social norms Where to start evaluation on an organizational level The barriers to evidence-based testing Guest Information:Activating and coordinating community responses to the HIV/AIDS epidemic was how Wendy Wolff began her career in the nonprofit sector. Her early career helped her to build a strong understanding about the value and role of the community in program planning and policy development. She brings nearly 25 years of diverse consulting experiences to her role as Director of Strategic Engagement for Maryland Nonprofits. Wendy has collaborated with government agencies; universities; non-profit organizations; and faith-based organizations to enhance the quality of life within many communities throughout the United States. She uses her strategic thinking skills to help clients synthesize information from wide-ranging sources, reframe problems while uncovering root causes to find refreshing, creative and effective solutions. Over the past two decades, Wendy has helped thousands of organizations and their people to create brighter futures for the communities in which they serve. Her excitement in working with the members of Maryland Nonprofit’s is infectious. She values the genius that each and every person brings to their role in the sector and works diligently to elevate any person that she engages with.  Ms. Wolff holds a Master’s Degree in Public Health from New York University. She has resided as an Adjunct Professor at the University of Denver and as an Associate Faculty Member at Indian River State College. Wendy is a licensed consultant with the Standards for Excellence® Institute. Ms. Wolff’s first book, The Letter Writing Project (Blooming Twig Books), was published in August 2014. Evaluation Resources https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/behavioralchangetheories6.html https://www.cdc.gov/eval/framework/index.htm http://www.gracesocialsector.com/missionimpact/is-your-organization-having-the-impact-you-want https://www.amazon.com/Finally-Outcome-Measurement-Strategies-Understand/dp/0578024659 https://www.amazon.com/Great-Nonprofit-Evaluation-Reboot-Understand/dp/193807792X    Connect with Wendy Wolff https://www.linkedin.com/in/wolffwendy/