In episode 34 of Mission: Impact, Carol, her guest, Doug Spencer talked about: What branding really is What gets in the way of having a unified message that all your stakeholders are ready to share Why our expertise can actually get in the way of having a clear message Guest bio:Douglas Spencer is president of Spencer Brenneman, LLC, which helps mission-driven organizations reframe their focus and remaster their messages to thrive in any environment. In 2021, Douglas launched the podcast, Messaging on a Mission. In it he talks to leaders of nonprofits, social enterprises, associations about their journeys and the messages they’re using to thrive. He is also the author of Do They Care? The one question all brands should ask themselves, continually, a book that shows leaders how they can create meaningful connections with everyone important to their organization's success. Resources: https://spencerbrenneman.com/  https://spencerbrenneman.com/messaging-on-a-mission/  https://spencerbrenneman.com/books/