In episode 23 of Mission: Impact, some of the topics that Carol and her guest, Elizabeth Engel discussed include: The significance of digital transformation for organizations What’s different about digital transformation for associations Avoiding shiny object syndrome in your tech related projects Guest Information:Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. She speaks and writes frequently on a variety of topics in association management. When she's not helping associations grow, Elizabeth loves to dance, listen to live music, cook, and garden. Important Guest Links:  https://www.linkedin.com/in/ewengel/  https://www.getmespark.com/ The Digital Transformation whitepaper:  https://bit.ly/3y4O6dy https://www.amazon.com/Designed-Digital-Architect-Sustained-Management/dp/0262042886    Contact Us: Send an email: https://www.missionimpactpodcast.com/contact.html  Get Nora to edit your show (she writes music too): nstraussriggs@gmail.com