In this episode, Wil Reynolds shares the importance of being able to articulate your ideas and expertise in a way that solves problems and fosters action. Communication requires skill, as well as an understanding of your audience’s knowledge and language surrounding the issue. Listen in as Wil and Laura dive into the difference between problem solving and communication, as well as the importance of abandoning your expertise for the sake of solving the problem.
Wil is the Founder and acting VP of Innovation at Seer Interactive. In recent years, Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, Pay-per-click, and traditional marketing.
You can connect with Wil in the following ways:LinkedIn: https://www.linkedin.com/in/wilreynolds/
Facebook: https://www.facebook.com/wilreynolds
Twitter: https://twitter.com/wilreynolds
 
To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.
You can connect with Laura in the following ways:
LinkedIn: https://www.linkedin.com/in/drlaurasicola
LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA
Facebook: Vocal Impact Productions
Twitter: @Laura Sicola 
Twitch: https://www.twitch.tv/vocalimpactproductions
Instagram: @VocalImpactProductionsSee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.