In this episode, we talk to Cathi Hight, president of Hight Performance Group, and membership guru. She joins our hosts Steven Stout, FASAE, CAE, and Katy Markert for an engaging conversation about taking care of members throughout the member journey, attracting the next generation of members, the importance of telling your organization's story, membership marketing, and four core ways your members will engage with your association. 
This episode is sponsored by Visit College Station.  
Better By Association is produced by Association Briefings.
 
Show notes
Cathi Hight has more than 25 years’ experience in the association industry. She is
passionate about helping member-based organizations evolve and thrive.
Considered as a Membership Guru, Cathi is the developer of The Member
Retention Kit and A New Approach to Tiered Membership. She helps
associations meet the changing expectations of members and to effectively
communicate the value of membership.

Cathi’s top five StrengthFinder® talents are Strategic, Maximizer, Significance,
Focus and Deliberate and she leverages these talents to facilitate scenario and
strategic planning, develop foresight for boards of directors, and implement strategic recruitment and retention initiatives for associations of all size and industry.
Cathi is a frequent speaker for national and regional associations, including the Great Ideas event for ASAE (American Society of Association Executives), Association of Chamber of Commerce Executives (ACCE) conventions, and state conferences. She has been an instructor for the U.S. Chamber of Commerce’s Institute for Organization Management (association management certification program) since 2004. Cathi is a member of ASAE, ACCE and TSAE (Texas Society of Association Executives).
Cathi has a diverse career experience serving in leadership roles for association, manufacturing, finance, training and development, and nonprofit sectors. She was a Motorola University Instructor for six sigma, cycle time reduction and benchmarking. Her multi-industry background allows her to share best practices as a speaker, trainer, consultant, and author. Cathi holds a B.S. in Human Development from the University of Hawaii at Manoa.