You sit down at your family’s holiday celebration and your favorite aunt asks again “what do you again?” Most of our association professionals never started their careers thinking they’d be in this line of work when they began their careers, but here they are. Describing what we do on a day-to-day basis can be difficult, but come hear from a seasoned professional on how to develop your elevator pitch and to share how the work we do is important and valuable to the everyday individual.Speaker: Mark McSweeney, CAE, Executive Director, ISAE