The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. Members include more than 7,200 trademark owners, professionals, and academics from 191 countries, who benefit from the Association's global trademark resources, policy development, education and training, and international network. I try to use this podcast to unite the tech and business community to share insights and overcome real-world challenges with technology. So, when I heard that the International Trademark Association had a unique podcast focusing on innovation and intellectual property that featured Audrey Dauvet as a host, I felt compelled to find out more. I wanted to learn how Audrey uses the medium to give the floor to individuals with a 360-degree vision to help brand owners, IP lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving environment. The host of Brand & New joins me on the Tech Talks Daily Podcast to discuss the intersection of innovation and intellectual property, the impact of new technology on brand owners, intellectual property offices, and consumers. We also explore the ways she has and hoped to change her listeners' perceptions. Audrey also built and implemented its anti-counterfeiting programs deployed in key markets around the world. She then became Vice President Legal, Compliance & Corporate Affairs for Pernod Ricard Americas, in New York.