with ?️ Björn Otto, founder, and Managing Director of Interius Solutions. 
? Interius Solutions supports Water Technology Companies with outsourced marketing solutions and a very special touch - it's marketing done by water professionals that understand water technologies. 

Marketing is not the Water Industry's forte. I dare you to find one out of the 187 previous episodes of this podcast in which we don't at least allude to the flaws in our sector's marketing. 

We've discussed how it impacts water's value, water's perception, water technology's take-off and market adoption, the general public's understanding of our sector, how it inhibits the fight against water scarcity, how it opens boulevards for bottled water or unsustainable practices and much more and much worse.

But, once we've said all that. What do we do about it?

Sitting on our hands and complaining is not really in the DNA of this sector, so it's about time we apply this forward thinking to marketing as well. That requires some know-how, some understanding of the root causes of the situation we're in, a ton of expertise, and, more important: practical, concrete, and actionable pieces of advice. 

That is why I reached out to my co-host on the Water Show, Björn Otto, and gave him this simple task. Provide water industry decision-makers, investors, and key actors with a blueprint for action. And god, did he deliver on the request! So without further due, I'll let you dive into my discussion with him.

Last stop before that - if you like today's content, consider subscribing and sharing that episode with your boss, a colleague, your marketing manager or that promising young engineer in your team you'd think would make an incredible marketer going forward
? ... and of course, we concluded with the ????? ???? ????????? ?

? Send your warmest regards to Björn on LinkedIn    
? Check out Interius Solution's website  
▶️ Find the full article on why and how Water Companies shall Better their Marketing Game on the (don't) Waste Water website!