Most manufacturers started their businesses as they were good at making parts. They grew primarily because of word of mouth with very little investment in marketing and automation. They might be sitting on a pile of inventory and legacy machines due to their lack of understanding of how to invest in modern technologies and processes. They might also lose on the opportunities if they might not be able to meet the consumer demand due to the limitations in their capabilities. But why are manufacturers so afraid of innovation? Is the fear real or is it primarily because of their unwillingness to move out of their comfort zone?In today's episode, our guest, Tony Gunn, shares his insights on what manufacturers need to do to move out of their comfort zone. He also discusses how the iterative process to replace legacy machines with the new CNC machines can result in tapping into newer designs for consumer-centric industries. Finally, he discusses the need for innovation even for companies that might not be in the consumer-centric industries.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.