33 min listen
Empowering Marketing with First-Party Data
ratings:
Length:
21 minutes
Released:
Jul 26, 2023
Format:
Podcast episode
Description
We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools
Released:
Jul 26, 2023
Format:
Podcast episode
Titles in the series (28)
The Value Behind Customer Data Platforms: The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP... by Business To Human