On Today’s Show:In this episode, Mariana Cogan, CMO of People.ai, shares her unique tactics for tracking conversions, understanding digital journeys, and using tools like Hotjar and UserTesting.com to create a highly personalized, multithreaded experience.She emphasizes that multithreading deals involving engaging multiple organizational stakeholders can significantly increase the win rate by 34%. Mariana argues that understanding the relationship between these business units and creating personalized connections is critical to the success of these multithreaded deals.The discussion also offers valuable insights into creating snackable content, aligning sales and marketing efforts, and the crucial role of technology and diversity in the workplace.Main Takeaways:Crafting a personalized multi-threaded experience is essential. By combining conversion tactics, research data, and MarTech tools, businesses can track conversions, align efforts, and understand digital journeys more effectively. Multithreading deals increased their win rate by 34%'Snackable content' involves breaking down dense content into smaller, digestible pieces. This strategy ensures effective customer engagement, with at least 20 digital interactions vital for successful conversions.Recognizing the buyer's journey and the impact of multithreading can boost sales win rates. Tailored content delivered at the right moment enhances customer experiences and drives sales.Technology and diversity play crucial roles in modern workplaces. One-to-one customer connections, aided by tools like Hot Jar and UserTesting.com, offer deeper insights into customer needs, strengthening relationships and improving customer experiences.Understanding the dynamics between different business units enables businesses to personalize their offerings, positioning them as the top choice for customers.Dan’s Top Tools:People.ai: A sales intelligence platform that helps sales professionals identify and engage with qualified prospects, manage their pipeline, and close more deals.Hotjar: A behavior analytics tool that helps businesses understand how users interact with their website by providing heatmaps, screen recordings, and feedback polls.UserTesting.com: A user research platform that allows businesses to get feedback on their website or product from real users in minutes.WordPress: A content management system (CMS) that powers over 40% of all websites on the internet.Google Analytics: A web analytics platform that helps businesses track and analyze website traffic data.Drift: A conversational marketing platform that helps businesses turn website visitors into customers through live chat and chatbots.6Sense: A sales and marketing engagement platform that helps businesses identify and engage with the right buyers at the right time.Join us next time as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine, and take your sales to the next level.Subscribe to The Stack Podcast