HubSpot's integration ecosystem is so robust, some would say it’s the center of gravity in the martech landscape. Why? Integrations & partnerships. HubSpot has played the long game by organically building a tightly integrated platform and tool ecosystem to deliver value for their customers and partners. “Building an ecosystem is hard,” says Scott Brinker, VP of Platform and Ecosystem at Hubspot, “you got to think bigger than just the marketplace.”Listen as Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, and how those strategies have led them to create a dominant martech platform.”  Main Takeaways:How good platform partners are the backbone of building a top-tier martech ecosystemWhy plug and play integration is key to business successHow HubSpot attracts and chooses their partnersDan’s Top Tools:HubSpotLookerOrg Chart HubJoin us every week as we journey to the bleeding edge of the modern tech stack.  You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.