An Ecosystem Community Leader Joins Ultimate Guide to Partnering



Kelly Sarabyn is the Platform Ecosystem Advocate for Hubspot and a strong GTM voice in the Partnership Community. Communities are becoming an increasingly important aspect of GTM strategy. You will learn why Hubspot created and is investing in this unique role focused on partner impact under Scott Brinker, an iconic ecosystem leader, how she applies her superpower to generate successful outcomes, the importance of Marketplace to Partner GTM strategies, and why this Partnership Ecosystem movement is so essential to the future of B2B. Kelly is a Partnership Leader uniquely growing Hubspot's Ecosystem Community.



I hope you enjoy this episode as much as I enjoyed welcoming Kelly Sarabyn



In Kelly's words



Kelly Sarabyn is the Platform Ecosystem at HubSpot, where she is focused on growing the ecosystem through partner engagement. Previously, she led marketing at Pandium, an embedded integration marketplace, and was a partner at Woden, a branding agency. Kelly Sarabyn. Kelly has been a strong and substantive voice in the Partner and Ecosystem Movement.



What You’ll Learn in this Episode



Kelly's role, mission, and superpower (1:51)The importance of Marketplaces to B2B (9:18)How partnerships have changed in the last two and a half years (14:09)"Partnership" is not an appendage, its an asset (18:54)The biggest struggle - Product vs. GTM concerns (23:15)Advice for other Partnership Leaders (34:51)



Partner Ecosystem Leader Episodes



162 - How You Can Unleash the Power of Data to 10X Your Partner Growth!



153 – Janet Schijins – Ecosystems & Megacosm



150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain



149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller



139 – How Can Technology Partners Organize for Success around Go to Ecosystems? with Allan Adler.







Kelly's Event This Week



Register for Kelly's Event



Scaling technology partnerships is much more difficult than the scaling around most partner types. In addition to scaling GTM motions and programs, you have to scale your product, your APIs, your app marketplace, and your developer support in a way that aligns with both your product and go-to-market strategy.



This is not easy! I'm excited to host a conversation with leaders in field who are doing this and who can share what they've learned. I'l be talking to Eric Chan of Chargebee, Joni Deus of Intuit Mailchimp, Mike Vaccaro of Tray.io, and Carina Conaghan of Optimizely on the 27th and they'll be sharing their takes on the most effective ways to scale.



This Partnership Leaders event is open to the public.



Other Links from this Episode



#partnerships#techpartner#techpartnerships#integrations#apis#event



https://podfollow.com/ultimate-guide-to-partneringFREE OFFER from PartnerTap



PartnerTap is the Founding Sponsor of Ultimate Guide to Partnering. PartnerTap is the only Partner Ecosystem Platform designed for the Enterprise. Their technology makes it easy to align Channel Teams with automated account mapping, letting you control what data you share while building a partner revenue engine.



Transcription – by Otter.ai – Expect Typos



SUMMARY KEYWORDS



partner, partnerships, hubspot, marketplaces, ecosystem, people, organizations, building, technology, integrations, community, marketing, platform, customer, partnering, kelly, role, channel, product, company



SPEAKERS



Announcer, Kelly Sarabyn, Vince Menzione



Vince Menzione  00:00



What partnership ecosystems and communities have in common, and why building community around your partnership ecosystem can give you and your organization both a strategic advantage and a new lever to growth.



Announcer  00:17



Welcome to The Ultimate Guide to partnering. And this podcast Vince Menzione. A proven sales and partner executive brings together leaders to discuss transformational trends and ...