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The Future of Google Ads and Content Marketing with Kasim Aslam

The Future of Google Ads and Content Marketing with Kasim Aslam

FromThe DigitalMarketer Podcast


The Future of Google Ads and Content Marketing with Kasim Aslam

FromThe DigitalMarketer Podcast

ratings:
Length:
34 minutes
Released:
Dec 2, 2021
Format:
Podcast episode

Description

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.
 
In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of https://sol8.com/ (Solutions 8), one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future. 
 
Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”
 
IN THIS EPISODE YOU’LL LEARN:
Why creating an “evergreen how-to” is impossible and what to do instead
What trifecta of events has altered the digital marketing ecosystem (and how)
Why you have to deliver content and value (and how to do it)
What switch you need to make if you want to be a contender in digital marketing

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Solutions 8
Perpetual Traffic podcast
Kasim on YouTube
Tweet Kasim your thoughts and feelings

 
OUR PARTNERS:
Generate leads and improve sales with automated chatbots from Bot Builders
FREE trial of email and SMS marketing with Sendlane

Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).

 
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
 
Released:
Dec 2, 2021
Format:
Podcast episode

Titles in the series (100)

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.