The only thing worse than not knowing how you failed is not knowing how you succeeded. 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of http://measurementmarketing.io/ (MeasurementMarketing.io), to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers, Mercer says, is that every day it’s getting harder to measure. Tech is changing, laws are making it harder, and users don’t want to be measured. But there are still plenty of ways to get around all of that, and MeasurementMarketing.io can help you do it.


Listen in for some helpful tips on figuring out how you got your results, so you know what action to take next.


IN THIS EPISODE YOU’LL LEARN:
What you need to know about modeling attribution on Facebook and Google
How to work with measurement in a company culture 
How to take clients from awareness to engagement to completion to measurement
Where to get free measurement training 



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
http://measurementmarketing.io/perpetual (FREE Measurement Toolbox) from MeasurementMarketing.io
http://measurementmarketing.io/youtube (Free Measurement Training on YouTube)
https://measurementmarketing.io/ (MeasurementMarketing.io)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter



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Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!




Mentioned in this episode:
Join Ralph and Kasim at Ad World!
FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.
https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)