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Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

FromPerpetual Traffic


Episode 366: Turning Influencer Marketing Into a Reliable and Scalable Traffic Source with Justin Kline

FromPerpetual Traffic

ratings:
Length:
37 minutes
Released:
Feb 15, 2022
Format:
Podcast episode

Description

When done right, influencer marketing can move the needle exponentially for your brand.
 
In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of http://markerly.com/ (Markerly), an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them. 
 
Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand.
 
IN THIS EPISODE YOU’LL LEARN:
What big influencer marketing mistakes brands commonly make 
Why influencer marketing is superior to retargeting
How to figure out which influencers are the best fit for your brand
Why you need both great content and more eyeballs (and how to get it all)

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://hellojustinkline.com/ (hellojustinkline.com)
http://markerly.com/ (markerly.com)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Follow https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

 
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
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https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
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Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)

 
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
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https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Released:
Feb 15, 2022
Format:
Podcast episode

Titles in the series (100)

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.