37 min listen
Hacking Google Ads for a Shoestring Budget
ratings:
Length:
23 minutes
Released:
Sep 23, 2022
Format:
Podcast episode
Description
Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?
In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.
Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.
IN THIS EPISODE, YOU'LL LEARN:
How to run ads on a limited budget
What is a Feed Only Performance Max campaign?
How to control your top-of-funnel ad spend
Video remarketing ads and why you should use them
Conversion tracking and false positives
Vanity metrics you should ignore in your campaigns
The biggest opportunity for marketing agencies
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.digitalmarketer.com/lab/ (DigitalMarketer Lab)
https://www.starterppc.com/ (Starterppc.com)
Connect with Regina on https://www.linkedin.com/in/reginabellows/ (LinkedIn)
https://www.videocasestory.com/ (Videocasestory.com)
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Get 50% off Your First Month of Blogs with BKA Content!
Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.
https://perpetual-traffic.captivate.fm/bka (BKA Content)
Get a 5x Revenue Guarantee with Get Emails!
The Best Way to Grow, Engage, and Reactivate Your First Party Database!
Visit https://getemails.com/scalable
In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.
Listen in to learn more about the "the feed only Performance Max campaign" and how marketers can use the hack to make the most out of every ad dollar.
IN THIS EPISODE, YOU'LL LEARN:
How to run ads on a limited budget
What is a Feed Only Performance Max campaign?
How to control your top-of-funnel ad spend
Video remarketing ads and why you should use them
Conversion tracking and false positives
Vanity metrics you should ignore in your campaigns
The biggest opportunity for marketing agencies
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.digitalmarketer.com/lab/ (DigitalMarketer Lab)
https://www.starterppc.com/ (Starterppc.com)
Connect with Regina on https://www.linkedin.com/in/reginabellows/ (LinkedIn)
https://www.videocasestory.com/ (Videocasestory.com)
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Get 50% off Your First Month of Blogs with BKA Content!
Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution.
https://perpetual-traffic.captivate.fm/bka (BKA Content)
Get a 5x Revenue Guarantee with Get Emails!
The Best Way to Grow, Engage, and Reactivate Your First Party Database!
Visit https://getemails.com/scalable
Released:
Sep 23, 2022
Format:
Podcast episode
Titles in the series (100)
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