Want to know how to build an exciting personal brand in a few easy, actionable steps?
On today's episode, Kasim sits down with former TV personality and serial entrepreneur Willie Robertson to talk about Willie's biggest failures, successes, and the key elements of building a strong personal brand. 
Willie believes authenticity is the answer to credibility. Gone are the days when people admired a person's "ever-polished" image and over-rehearsed presentation. As a marketer, putting up an ultra-polished persona is the quickest way to lose trust. And people don’t buy from people they don’t trust.
Tune in to hear Willie share what Kasim calls the ultimate masterclass to building an authentic personal brand. 


IN THIS EPISODE, YOU'LL LEARN: 
How the Duck Dynasty was born
The role of authenticity in personal branding
Willie's biggest successes and failures 
Why you need to embrace the possibility of failure
Ways to invite opportunities into your life
How to differentiate yourself in a competitive market
Side note: how to raise your kids the right way



Links and Resources:
https://duckcommander.com/ (Duckcommander.com)
https://buckcommander.com/ (Buckcommander.com)
Book - https://www.amazon.com/American-Entrepreneur-Fascinating-Stories-Business/dp/0814438598/ref=sr_1_1?crid=35N1990L8DWTN&keywords=American+Entrepreneur&qid=1664771777&qu=eyJxc2MiOiIyLjYwIiwicXNhIjoiMi4zOCIsInFzcCI6IjIuMzAifQ%3D%3D&s=books&sprefix=american+entrepreneur%2Cstripbooks-intl-ship%2C335&sr=1-1 (American Entrepreneur)
Connect with Willie onhttps://www.instagram.com/realwilliebosshog/ ( Instagram )
https://tiereleven.com/ (Tier 11)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)